Next Move Inc.

Next Move Inc is a small travel nurse recruitment firm based out of Kansas City, Missouri. They employ travel nurses from across the country to work various assignments within the United States. 

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Project Description

Next Move Inc. charged me with managing all their marketing efforts, as their Digital Marketing Manager, including social media. My social media work focused on lead generation, engagement and social media marketing research, analytics, planning and execution.

Case Study: Social Media Strategy & Implementation 

Next Move Inc. is a small travel nurse agency located in Kansas City, Missouri. My work included developing various marketing campaigns, content, and graphics in support of their Facebook , Instagram, Twitter, YouTube, and LinkedIn presence. This work included but was not limited to: content planning & creation, graphics, analytics reporting, forecasting, competitive analysis, and social media advertising. 

Tools used in support of this work included: Facebook Creator Studio, Facebook Ads Manager, Facebook Business Manager, YouTube Studio, Buffer, Canva, RivalIQ, SEMRush, and Databox.

As a result of these efforts - in one year page engagements grew from 43,000 to over 235,000+.  Likes grew from less than 2,000 to over 10,000 and clicks from 36,000 to over 211,000.

12-Month Analytic Overview of Facebook Results -->
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Sample Social Media Creative