With almost 20 years of marketing experience and a specialization in brand marketing, content curation, social media, and strategy I am passionate about the digital and social media landscape and elevating brands to effectively grow user engagement, build brand loyalty, and ultimately drive sales and revenue. I am well versed in both online and traditional marketing with extensive experience creating, managing, implementing, and measuring effective media.
I also have a demonstrated history of managing and producing marketing material and campaigns for multiple channels: print, digital, mobile, social, and search. Work includes marketing and communication plans, marketing and social calendars, strategy, social media planning and execution, reputation management, SEO optimized content, landing pages, webpages, content curation, and analytic reporting.
Digital Marketing Manager | Next Move Inc.
October 2019 - Present
Oversaw all marketing operations of Next Move Inc, developed and nurtured its marketing strategy and vision.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points in the development of a lead nurturing strategy while optimizing user funnels
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
In 2-years grew web traffic from 3,000 visits per year to over 180,000; Facebook Likes from less than 200 to over 15,000; and generated over 3,000 leads from digital tactics - with a total budget of less than $50K.
Principal | JM Marketing
November 2017 - October 2019
Specialized in managing and producing marketing material and campaigns for multiple channels: print, digital, mobile, social, and search. Work included marketing and communication plans, marketing and social calendars, strategy, social media planning and execution, reputation management, and analytic reporting as well as hands on work with SEO, SEM, Google Analytics, Google AdWords, Facebook Ads, Hootsuite, HTML, UX, Wordpress, Sharepoint, and Adobe Creative Suite.
Regional Manager: Physician Network Marketing | Providence St. Joseph Health
October 2016 - November 2017
Managed development of a new statewide website to move from a current state of brochure-ware to a funnel for patient acquisition (entailed a merge of 9 websites and 64 departments and the creation of over 700 pages of original content)
Partnered with key medical group leaders, physicians, and executive leadership to produce marketing material for multiple channels (print, display, direct mail, web, social, and search) based on key messaging and brand guidelines. Increased clinic traffic on average by 20% per campaign with a CPL below industry standards.
Managed all marketing agencies, vendors and contractors, and brought many projects (social media, creative concept, content writing, etc.) in-house eliminating unnecessary agency fees.
Senior Associate Corporate Communications & Marketing | Alameda Health System
September 2014 - October 2016
Supported all clinical and institutional activities by developing strategic communication programs that included the design, development and management of a new intranet website. Communication plans ranged from crisis communication to the new Medi-Cal 2020 Waiver to population health.
Brought web content management and social media in-house. A cost savings of $150K per year.
Partnered with key stakeholders in the development of GTM marketing campaigns to support various locations, services and institutional activities.
Grew social media through internal and external campaigns, partnerships with stakeholders, and the development of a brand ambassador team. Increased impressions and engagement by over 200%.
Tracked digital conversion rates and made improvements to the systems nine websites, increasing traffic by 10%.
Web Content Manager | Keas
August 2012 - October 2013
Managed content for a health app with 100,000+ users for use on web and mobile (B2B and B2C).
Created, implemented and managed customized communication cascades for clients of the health app which included in-game content, marketing collateral, email, mobile push, and pop-up notifications. Implemented the use of a customer profile in the creation of communication cascades.
Worked with the design team to develop, test and optimize UX and UI design.
Developed, tested, and optimized email marketing messaging.
Managed a team of 10+ content contributors.
Marketing Copywriter | Patelco Credit Union
July 2011 - July 2012
Partnered with marketing team on concept and development of various marketing campaigns.
Wrote content for web, search, print, and social.
Marketing Assistant| Union Bank
September 2010 - July 2011
Partnered with marketing agency on the development of marketing campaigns.
Wrote and edited content and assisted in design review.
Coordinator| Dignity Health
April 2007 - August 2010
Conducted research on patient satisfaction.
Reviewed and edited target population reports.
Managed executive schedules: meetings, conferences, and travel, as well as assisted with annual conference management: collateral, PowerPoint presentations, and event logistics.
Marketing Assistant| Cosmetic Image Marketing
January 2005 - April 2007
Assisted in the creation of new business opportunities: cold-calling, event planning, creation of flyers, mailers, brochures, and light web copy. Worked with and managed one graphic designer.
U.S. Department of Veterans Affairs | Technical Writer
October 2003 - October 2004
Edited educational materials for the Health Economics Resource Center (HERC), including technical reports, book chapters, cyber courses, guidebooks, journal articles (for such publications as Annuals of Internal Medicine, Journal of the American Medical Association (JAMA), Journal of Health Economics), and annual reports for the VA Cooperative Studies Program.
Marketing Assistant | Instream Partners
January 2001 - October 2003
Strengthened visibility of Instream Partner's by painting them as experts in the equity market with weekly bulletins, and daily web content. Volunteered for, and assumed responsibility for creating web content with a speculated cost savings of $50,000+. Self taught HTML.
Broadcast Media Buyer | J. Walter Thompson
March 1998 - January 2001
Negotiated media buys for such clients as Safeway, Dominos, and Ford, with annual budgets of $800,000+. Responsibilities included forecasting Nielsen ratings, monitoring media traffic (including solving discrepancies), researching demographics, and creating monthly reports demonstrating ROI.
San Francisco State University
Bachelor of Arts (B.A.) Advertising