Copywriting & Blogging

Blogs and various content pieces on a multitude of topics including health, commerce, technology, finance, marketing, recruitment,  and internal communications.

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With over 40-miles of glorious coastline, thousands of acres of sand dunes, forest trails, and spectacular views to enjoy, the Oregon Coast is tailor made for off-road enthusiasts. If this sounds like what you're looking for, you've come to the right place. 

Top 7 Reasons to Ride ATVs in Oregon

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One of our clients has recently pointed us to a very moving TED talk by Tee Faircloth on issues faced by rural hospitals in the U.S. "Why we ALL have a stake in solving the rural healthcare  crisis."

Rural Healthcare is in Distress

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In today’s corporate environment of multiple use platforms like email, shared drives, and file sharing programs it’s easy to see why the introduction of a brand-new intranet may not take off with as much fanfare as originally planned. 

5 Strategies to Boost Your Intranet Engagement

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In today's world of sound bites, "2-minute read" articles and 30-second video clips, the tools you use to distribute policies and procedures need to be designed to hold the attention of your employees. 

4 Easy Ways to Increase Retention

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Nicaragua as I know it no longer exists. Where I once saw hundreds of lazy tourists - walking happily through the streets of Leon, or bustling through one of the dozens of markets, or sitting quietly in one of the many open aired restaurants, I now found I was the only gringa walking those streets, shopping in the markets and eating in those restaurants. 

Eye-witness Account of the Political Crisis in Nicaragua

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In the rapidly advancing field of technology, it's no secret that communication is becoming easier and easier and the workplace is no exception. 

Why You Should Reconsider Emailing Your Policies

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Alfred Hitchcock once said: dialogue should simply be something that comes out of the mouths of people whose eyes tell the story in visual terms. And his words truly resonate in today's marketing climate.

Animations in B2B Marketing

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You can tweet about what you had for breakfast, post a picture on Facebook of your cat in a Batman suit, or create the craziest, most amazing blog ever. But how can these social mediums be used to boost your bottom line? 

The Future of Marketing is Intangible

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Haven’t you always wanted your own farmer’s market? Now for the first time ever, Highland Hospital will make those dreams come true. Mandela Marketplace and Highland Hospital have joined forces to bring a little bit of healthy convenience to the Highland Hospital campus.

Highland Hospital Gets its Very Own Farmer's Market!

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By 2022, online videos will make up more than 82% of all consumer internet traffic which is 15 times higher than 2017. More stats and insights included. In today’s ever-changing world of technology, video is coming in fast and hard to dominate both the entertainment and marketing space.

The Future of Video Marketing

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Internet users now make up 57% of the global population. On average, people spend 6 hours and 42 minutes online each day. By 2021, a projected 73% of all ecommerce sales will come from mobile.

Internet growth + usage stats 2019

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Marketers are increasingly moving to include video in their marketing strategies. Here are the top video marketing platforms you should consider adopting. 

Top 8 Video Marketing Platforms

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Critical to the success of any hospital, clinic, or healthcare system is ensuring both clinical and clerical staff have direct access to and correctly follow the policies and procedures that have been put into place to maintain compliance with various regulatory bodies.

Benefits of Integrating Policies into a Hospital's Intranet

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What makes Alameda Health System unique? What stands us apart from other healthcare systems?  What is it that we have, that no one else does? Our people. 

My AHS Life: A New Campaign Focused on Our Employees

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 Is AHS financially sustainable? Are patients happy? What's new? How are we increasing access and decreasing wait times? Find out!

Top Ten Reasons To Attend the Next Employee Forum

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To be the "cool kid" these days you need at least 1,457 friends, 4,523 followers, and 257,843 hits. It's no longer the quality of the people you know, it's the quantity.

The Socialization of Sound

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Managing hospital documentation information from several sources, whether electronic or paper, is an essential component of any successfully run healthcare organization. 

The 6 Benefits of a Healthcare Document Management System

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Alameda Health System (AHS) announced that its skilled nursing facilities have earned the highest rating of five-stars from the Centers for Medicare and Medicaid Services (CMS). According to CMS, the top 10 percent of all nursing facilities evaluated in the state receive the five-star rating. 

AHS SNFs Earn 5-Star Rating

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Top email marketing platforms listed based on ease of use, building subscriber databases, automatic replies, social media integration, and reporting.

Top Performing Email Marketing Platforms

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So, the time has come for you to migrate your existing policy management system into a better solution that alleviates the headache of inadequate or insufficient policy management. 

Best Practices for Migrating New Policy Management System

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A new generation is entering the workforce and they like to learn, use technology, and communicate in many different ways than their predecessors. It is essential to the success of a hospital to adapt to this new generation by understanding and utilizing social learning theory.

Social Learning Theory in Healthcare

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Unless you were on the world's longest vacation, you are fully aware that the Bay's very own Golden State Warriors won the 2015 NBA Championships, and the excitement of their first victory in over 40 years was felt for miles.  

Acupuncturists take on a Golden State Championship

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As more workers start and end each day on their laptops or mobile devices, healthcare organizations need to adapt accordingly by creating remote and digital work-spaces where workers can collaborate beyond email and file sharing programs. 

Using the Intranet to Connect, Grow & Motivate 

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While having your cake and letting your employees have a slice too is great for office birthday parties - it's not an effective engagement strategy.

Top 5 Healthcare Engagement Strategies

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A 3 year, $422,500 grant has been awarded to Alameda Health System by the U.S. Department of Agriculture (USDA) Food Insecurity Nutrition Incentive (FINI) program to provide funds for and evaluate projects that help low-income SNAP recipients purchase fruit and vegetables. 

AHS Receives $400K Grant to Address Food Insecurity

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When you live in a neighborhood with some of the nation’s highest rates of homicide, gang activity, school failure, violent crime, and poverty, you’re statistically less likely to have access to good healthcare and even less likely to pursue a healthcare career.

AHS Starts Career Program for Young Adults

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Even though you know that working in a healthcare setting comes with a special obligation to protect our patients, even though you know the CDC recommends a yearly flu shot as the most important step in protecting against the flu virus, even though you know the flu can not only cause illness, but also hospitalization (and even death!), are you still a flu vaccine hold-out?

Top 4 Reasons to Get Your Flu Shot Today