At Patelco Credit Union, St. Joseph Health, and Alameda Health System, banner ads were created in support of various marketing campaigns.
As part of my marketing and communication work with Patelco Credit Union, St. Joseph Health, and Alameda Health System, I created banner ads in support of various marketing campaigns.
Case Study: Banner Ads in Support of Marketing Campaigns
Patelco Credit Union is one of the country's oldest community credit unions and encompasses most of Northern California.
St. Joseph Health is a private health care system with 16 acute care hospitals, encompassing California, Texas and New Mexico.
Alameda Health System is a public healthcare system in Alameda County, California, encompassing 5 hospitals and 4 clinics.
While working as a marketer for Patelco Credit Union, St. Joseph Health and Alameda Health System I developed several banner ads (alongside a graphic designer) in support of our work in promoting various marketing campaigns. Specifically: free checking, a new OB/GYN clinic, and women's health services. I utilized many tactics in accomplishing my goal of quickly conveying a message: (1) developing block print banner ads that cleverly utilized color and word placement to quickly communicate a message, (2) utilizing animated ads to grab attention and convey multi-part messaging, and (3) incorporating rich non-stock imagery into the ads. All the ads were created for Google AdWord campaigns as well as programmatic display advertising.